Website, E-Commerce & SEO Specialist

Job Summary

ROLE PURPOSE  Own the day-to-day health, growth, accuracy, SEO, and conversion performance of company's portfolio of websites and e-commerce properties.

The specialist will initially support and improve the following active websites, plus future websites launched by company. 

Primary Responsibilities

Website Management

• Maintain and update all company websites; create new pages, landing pages, and product/service pages.
• Upload and organize products, images, catalogs, spec sheets, installation guides, case studies, and supporting documents.
• Remove, redirect, or archive discontinued and outdated content while preserving SEO value where appropriate.
• Maintain navigation, menus, categories, internal links, forms, calls-to-action, and lead-capture elements.
• Ensure websites function correctly on desktop, tablet, and mobile devices.
• Identify and repair broken links, page errors, formatting issues, and other website defects.
• Coordinate with hosting providers, developers, or outside technical resources when specialized support is required.

SEO & Search Visibility

• Perform on-page SEO for high-priority pages, including keyword research, page titles, meta descriptions, headings, URLs, image alt text, internal links, and content optimization.
• Build product-, application-, location-, and industry-focused landing pages designed to rank and convert.
• Monitor organic rankings, website traffic, indexing, technical SEO, redirects, sitemaps, and Search Console issues.
• Review competitors and identify content gaps and search opportunities.
• Support local SEO and Google Business Profile optimization as requested.

Product Website Management

• Add new products, update current products, remove discontinued products, and maintain product categories.
• Ensure every important product page contains accurate descriptions, features, applications, specifications, certifications, images, warranty information, spec sheets, and installation documents as available.
• Create related-product and application links to improve customer navigation and SEO.
• Coordinate product-information accuracy with Operations, Marketing, and the Marketing Operations & Content Specialist.

E-Commerce – BulbBasics.com

• Maintain the online catalog, product pricing when provided, images, descriptions, categories, availability indicators, and merchandising.
• Create promotional pages, coupons, featured-product placements, and campaign landing pages.
• Identify opportunities to improve searchability, product-page quality, checkout flow, and conversion.
• Coordinate with the U.S. team regarding inventory, product availability, and order-related website issues.

Analytics & Reporting

• Maintain a monthly dashboard covering website traffic, organic traffic, top pages, rankings, leads/forms, e-commerce activity, pages created, products updated, issues fixed, and SEO improvements.

• Use data to identify the next highest-value website and SEO priorities.

First 90-Day Priorities

1. Audit all Compny's websites and create a prioritized improvement list.
2. Identify outdated, incomplete, duplicate, low-quality, or broken pages.
3. Identify discontinued products and missing product pages.
4. Improve high-priority product, project, service, and industry pages.
5. Audit BulbBasics product listings, categories, and conversion opportunities.
6. Correct basic technical SEO and indexing issues.
7. Establish keyword/ranking and analytics tracking.
8. Create a repeatable website-update and quality-control process.
9. Build a clear backlog of new pages and SEO opportunities.
10. Establish a monthly website/SEO performance report.

Ongoing Work After Initial Cleanup

• New product launches and product-page updates
• New industry, application, location, and campaign landing pages
• Case studies and completed-project pages
• SEO and conversion optimization
• E-commerce merchandising and promotions
• Website maintenance and troubleshooting
• Analytics and performance reporting
• New business initiatives and future websites

Required Skills

Required Skills

• Strong WordPress experience and ability to manage business websites independently
• On-page SEO, Google Analytics, and Google Search Console experience
• Basic technical SEO, redirects, indexing, sitemap, and website troubleshooting knowledge
• Product-page and landing-page creation experience
• Image optimization and basic HTML/CSS knowledge sufficient for everyday website work
• Strong written English and excellent attention to detail
• Ability to prioritize, work independently, research solutions, and communicate proactively

Preferred Skills

• WooCommerce or comparable e-commerce experience
• SEMrush, Ahrefs, or similar SEO platforms
• Google Ads familiarity
• Schema markup and conversion optimization
• Basic graphic design using Canva or Adobe tools
• AI tools such as ChatGPT or Claude
• Experience with manufacturing, electrical, construction, hospitality, signage, or other B2B companies

Candidate Profile

• Takes ownership instead of waiting for step-by-step instructions.
• Thinks about the customer experience, search visibility, and business results—not only page appearance.
• Understands that website accuracy and quality control are critical.
• Can manage several projects and websites simultaneously.
• Uses AI and modern tools to improve productivity without sacrificing accuracy.
• Escalates missing information or technical risks early and clearly.

Performance Measures

• Number and quality of pages completed
• Product-information accuracy and timeliness
• Reduction in broken/outdated content
• Organic traffic and keyword-ranking improvement
• Website leads/forms generated
• BulbBasics conversion and content improvements
• Technical issues resolved
• Quality-control accuracy
• Ability to complete work independently and on schedule

Work Schedule & Communication

Because management and marketing teams are located in the United States, the employee should be available for at least 2–3 hours of overlap with U.S. Central Time business hours when required. The employee will maintain regular task updates, a weekly completed-work report, weekly priorities, and a monthly website/SEO performance report.

HOW PERFORMANCE IS JUDGED  The objective is not minute-by-minute time tracking. Performance will be judged primarily by quality, completed work, responsiveness, accuracy, and measurable website improvement.