Job Summary
We are looking for an experienced Social Media Marketing Specialist who can take ownership of social media strategy, content direction, audience growth, engagement, and campaign execution across major social platforms.
The ideal candidate should have a strong understanding of Facebook, Instagram, and TikTok, social media trends, content strategy, paid and organic growth, and Gen Z-focused marketing.
Roles And Responsibilities:
- Develop and execute comprehensive social media marketing strategies.
- Manage and oversee social media activities across Facebook, Instagram, TikTok, and other relevant platforms.
- Develop content strategies based on audience behavior, trends, and business objectives.
- Identify emerging trends and translate them into relevant content opportunities.
- Lead social media campaigns from planning through execution and performance analysis.
- Work closely with designers, video editors, content creators, and marketing teams.
- Monitor engagement, reach, growth, conversions, and other relevant KPIs.
- Analyze campaign and content performance and recommend improvements.
- Develop strategies for organic audience growth and community engagement.
- Stay updated with platform algorithms, features, trends, and best practices.
- Conduct competitor and market research.
- Manage social media calendars and ensure consistent brand communication.
- Provide strategic guidance and mentorship to junior marketing executives.
- Explore new content formats and creative approaches to increase reach and engagement.
Required Skills
Skills & Qualifications:
- 5+ years of proven experience in social media marketing.
- Strong expertise in Facebook, Instagram, and TikTok.
- Strong understanding of social media strategy, content marketing, and audience engagement.
- Excellent knowledge of current social media trends and digital culture.
- Strong understanding of Gen Z audiences and content behavior.
- Experience with social media analytics and performance reporting.
- Strong communication, creative thinking, and problem-solving skills.
- Ability to develop and execute strategies independently.
- Experience managing or guiding junior team members is a plus.
- Knowledge of paid social media advertising is an advantage.
Working Hours:12:00 PM – 8:00 PM
Salary: Negotiable based on experience and expertise