Job Summary

Job Title: Social Media Marketer / Digital Marketing Specialist

Job Description:
We are looking for an experienced and result-driven Social Media Marketer who has strong expertise in paid advertising, lead generation, and campaign management across multiple digital platforms. The ideal candidate must have prior experience working with US-based businesses, especially in the Medical Billing Industry and/or Leather Jacket Industry.

Role and Responsibilities:

  • Plan, execute, and manage paid ad campaigns on:
  • LinkedIn
  • Instagram
  • Facebook (Meta Ads)
  • Twitter (X Ads)
  • Google (optional advantage)
  • Run Email Marketing campaigns (lead nurturing, cold outreach, follow-ups).
  • Manage WhatsApp Marketing for lead conversion and client communication.
  • Generate high-quality leads for US-based clients.
  • Optimize ad creatives, targeting, budget, and performance to improve ROI.
  • Create and test ad copies, creatives, and audience strategies.
  • Analyze campaign performance and prepare weekly/monthly reports.
  • Work closely with sales teams to improve lead quality and conversions.
  • Stay updated with the latest digital marketing and ad platform trends.

 

Required Skills

Prior experience in:

  • Medical Billing Industry (highly preferred)
  • Leather Jacket / E-commerce Industry (preferred)
  • Experience in Email Marketing tools and automation.
  • Knowledge of WhatsApp marketing & CRM integration is a plus.
  • Strong analytical, communication, and reporting skills.

Preferred Qualifications:

  • Graduate & master's in marketing or same domain
  • Understanding of US audience behavior and compliance standards.
  • Ability to manage multiple campaigns simultaneously.
  • Self-motivated, detail-oriented, and performance-driven mindset.

Required Skills & Experience:

  • Proven experience in Social Media Marketing & Paid Ads.
  • Hands-on experience with LinkedIn Ads, Facebook Ads, Instagram Ads, and Twitter Ads.
  • Strong lead generation and conversion optimization skills.
  • Experience working with US-based markets.

Job Type: Full time, On-site

Timings: 1 PM - 10 PM
Working Days: Mon - Friday
Location: Tariq Road, Karachi

 

Details

  • Published:
    29 Jan 2026
  • Industry:Information Technology
  • Job Function:Advertising
  • Qualification:Bachelors
  • Experience:4 Year
  • Type:Full Time
  • Shift:Evening
  • Positions:2