Job Summary
Job Title: Social Media Marketer / Digital Marketing Specialist
Job Description:
We are looking for an experienced and result-driven Social Media Marketer who has strong expertise in paid advertising, lead generation, and campaign management across multiple digital platforms. The ideal candidate must have prior experience working with US-based businesses, especially in the Medical Billing Industry and/or Leather Jacket Industry.
Role and Responsibilities:
- Plan, execute, and manage paid ad campaigns on:
- LinkedIn
- Instagram
- Facebook (Meta Ads)
- Twitter (X Ads)
- Google (optional advantage)
- Run Email Marketing campaigns (lead nurturing, cold outreach, follow-ups).
- Manage WhatsApp Marketing for lead conversion and client communication.
- Generate high-quality leads for US-based clients.
- Optimize ad creatives, targeting, budget, and performance to improve ROI.
- Create and test ad copies, creatives, and audience strategies.
- Analyze campaign performance and prepare weekly/monthly reports.
- Work closely with sales teams to improve lead quality and conversions.
- Stay updated with the latest digital marketing and ad platform trends.
Required Skills
Prior experience in:
- Medical Billing Industry (highly preferred)
- Leather Jacket / E-commerce Industry (preferred)
- Experience in Email Marketing tools and automation.
- Knowledge of WhatsApp marketing & CRM integration is a plus.
- Strong analytical, communication, and reporting skills.
Preferred Qualifications:
- Graduate & master's in marketing or same domain
- Understanding of US audience behavior and compliance standards.
- Ability to manage multiple campaigns simultaneously.
- Self-motivated, detail-oriented, and performance-driven mindset.
Required Skills & Experience:
- Proven experience in Social Media Marketing & Paid Ads.
- Hands-on experience with LinkedIn Ads, Facebook Ads, Instagram Ads, and Twitter Ads.
- Strong lead generation and conversion optimization skills.
- Experience working with US-based markets.
Job Type: Full time, On-site
Timings: 1 PM - 10 PM
Working Days: Mon - Friday
Location: Tariq Road, Karachi