Job Summary
Job Title: SEO Specialist
Department: Digital Marketing
Location: Muhammad Ali Society, Karachi
Job Type: Full-Time, Onsite
Working Hours: 9:30 AM – 6:00 PM, Monday to Friday + Alternate Saturday
salary: 55,000-65,000 per month
About the Role
We are looking for a results-driven SEO Specialist to improve the organic visibility, search rankings, traffic, and overall performance of our clients’ websites. The ideal candidate should have a strong understanding of SEO fundamentals, be comfortable working with data and analytics, and have the ability to develop and implement effective SEO strategies.
Role and Responsibilities:
- Experience working with WordPress websites.
- Knowledge of Local SEO and Google Business Profile optimization.
- Understanding of E-commerce SEO.
- Knowledge of AEO (Answer Engine Optimization) and emerging search trends.
- Experience with international or multi-location SEO.
- Basic understanding of website development and technical SEO implementation.
- Experience working with multiple clients or digital marketing agencies.
Required Skills
Skills and Qualification:
- Bachelor's degree in Marketing, Computer Science, Business, or a related field.
- 1–3 years of experience in SEO or a similar role.
- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Good knowledge of keyword research and search intent.
- Experience with tools such as:
- Google Search Console
- Google Analytics
- Google Keyword Planner
- SEMrush / Ahrefs
- Screaming Frog or similar SEO tools
- Understanding of website structure, URLs, redirects, indexing, and crawlability.
- Basic understanding of HTML and CSS is preferred.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to analyze SEO data and convert insights into actionable strategies.