Job Summary
About Us
Aroma 24/7 Pakistan is a fast-growing scent marketing and fragrance brand, selling across 24+ countries. From car diffusers to luxury reed diffusers and scented candles, our products reach customers through Shopify and a strong social presence on Facebook, Instagram, TikTok, Snapchat, and YouTube. As we scale internationally, we're looking for a Performance Marketing Executive to drive paid acquisition and organic growth.
Role Overview
We're seeking a data-driven Performance Marketing Executive to plan, execute, and optimize paid campaigns across multiple platforms and markets, and to own our SEO strategy to strengthen organic visibility and long-term traffic growth.
Role and Responsibilities:
Performance Marketing
- Plan, launch, and manage paid campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, Google Ads, and YouTube
- Own end-to-end campaign performance: budgeting, targeting, creative testing, and bid optimization
- Monitor and report on key metrics across international markets
- Run tests on ad creatives, audiences, and landing pages to improve efficiency
- Collaborate with the creative team to develop high-converting ad assets
- Scale profitable campaigns while managing budgets
- Manage pixel/conversion tracking setup and troubleshoot data discrepancies
- Scale winning campaigns responsibly while managing monthly ad spend budgets across multiple markets
- Collaborate closely with the creative/design team to brief and develop high-converting ad creatives, video ads, and UGC content
Required Skills
Skills and Qualification:
- 5 years of experience in performance marketing, with hands-on SEO experience
- Proven track record managing paid campaigns on Meta Ads Manager, TikTok Ads, Google Ads
- Analytical mindset with proficiency in Google Analytics and reporting tools
- Experience with e-commerce/Shopify & Amazon marketing is a strong plus
- Excellent communication skills and ability to manage multiple markets simultaneously
- Preference if they have experience and knowledge of SEO
What we Offer:
- Salary of Rs.90,000+ (Based on Experience).
- Medical insurance for employees and family.
- Professional working environment with opportunities for growth.