International Inbound Marketing @ KAJ Consultancy

Job Summary

Roles and Responsibilities:

• Develop and implement inbound marketing strategies for global target markets.
• Plan, create, and distribute content optimized for SEO and engagement.
• Run and optimize lead-generation campaigns across social media, email, and content platforms.
• Manage and track marketing funnels to convert inbound leads into potential customers.
• Collaborate with design, sales, and product teams to align campaigns with company goals.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Monitor and report on performance metrics using tools such as HubSpot, Google Analytics, SEMrush, or Ahrefs.
• Ensure brand consistency across all international marketing communications.
• Stay updated on the latest inbound and international marketing trends.

Required Skills

Skills and Qualification:

• Proven experience (1–3 years) in Inbound Marketing or Digital Marketing, preferably in an international market.
• Strong knowledge of SEO, content marketing, lead nurturing, and marketing automation.
• Experience using CRM and marketing tools like HubSpot, Mailchimp, Salesforce, SEMrush, or Google Analytics.
• Excellent understanding of marketing funnels and customer journey mapping.
• Strong writing, communication, and storytelling skills (English proficiency required).
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or related field.