Facebooks Ads & Google Ads Specialist @ Titans Corporation

Job Summary

We are seeking a skilled and experienced Facebook & Google Ads Specialist to join our team. The ideal candidate will have a strong expertise in managing Facebook and Google advertising campaigns with a focus on driving conversions and achieving excellent CPC rates. Additionally, the candidate should be proficient in handling Catalogue Ads on Facebook and optimizing performance for E-commerce businesses.

Responsibilities:

• Develop and execute effective Facebook advertising campaigns, with a primary focus on Conversion Ads to drive sales and lead generation.
• Optimize campaigns to achieve low CPC (Cost Per Click) while maximizing ROI.
• Manage Catalogue Ads to showcase our products effectively and attract potential customers.
• Utilize Facebook Pixel and other tracking tools to analyze campaign performance and make data-driven decisions.
• Create and manage Google Ads campaigns, including Search Ads, Shopping Ads, Performance Max, and Display Ads.
• Utilize Google Analytics to track and measure campaign success and identify opportunities for improvement.
• Collaborate with the marketing team to align ads with overall marketing strategies and business goals.
• Conduct A/B testing and implement strategies for continuous improvement of ad performance.
• Stay up-to-date with industry trends and best practices in Facebook and Google advertising.

Required Skills

• Digital Advertising Platforms Expertise
• Ad Campaign Creation and Management
• Audience Targeting
• Ad Copywriting
• Keyword Research
• Ad Design and Creatives
• Budget Management
• A/B Testing
• Analytics and Data Interpretation
• Conversion Tracking
• Remarketing and Retargeting
• Ad Policy Compliance
• ROI Analysis
• Communication Skills
• Problem-Solving Skills
• Stay Current with Trends
• Certifications (e.g., Google Ads Certification, Facebook Blueprint Certification)
• Project Management
• Client Management
• Continuous Learning