E-commerce Marketplace Growth Manager SEO Team Lead

Job Summary

We are looking for an experienced and results-driven Marketplace Growth & SEO Team Lead to lead our marketplace growth strategy. The ideal candidate will be responsible for helping sellers increase product visibility and sales by optimizing product listings, titles, descriptions, keywords, and overall marketplace SEO.

Roles And Responsibilities:

• Develop and implement strategies to increase seller and product sales on the marketplace.

• Optimize product titles, descriptions, categories, tags, and keywords for better visibility and conversions.
• Conduct keyword research to identify high-potential and relevant search terms.
• Improve product listings according to SEO best practices.
• Analyze product performance, traffic, impressions, clicks, and conversions.
• Identify low-performing products and develop strategies to improve their visibility and sales.
• Create strategies to help sellers improve their product listings and overall store performance.
• Monitor marketplace search trends, competitor listings, and customer behavior.
• Work closely with sellers to recommend improvements in product titles, descriptions, pricing, images, and other listing elements.
• Develop and implement on-page SEO strategies for marketplace pages and product listings.
• Coordinate with the content, marketing, design, and development teams to improve marketplace growth.
• Lead and guide a team responsible for product optimization, SEO, and marketplace growth.
• Set performance targets and KPIs for the team.
• Prepare regular reports on product growth, organic traffic, keyword rankings, conversions, and sales performance.
• Research and implement new strategies to increase organic traffic, seller engagement, and marketplace sales.

Required Skills

Skills And Qualifications:

• Experience working with an eCommerce Marketplace, Multi-Vendor Platform, Amazon, Etsy, eBay, Daraz, Shopify, or similar platforms.
• Experience managing a team of SEO specialists, content writers, or marketplace executives.
• Bachelor's degree in Marketing, Business, Computer Science, Digital Marketing, or a related field is preferred.
• Strong experience in Marketplace Growth and Product Listing Optimization.
• Excellent knowledge of SEO and Keyword Research.
• Experience optimizing Product Titles, Descriptions, Categories, Tags, and Keywords.
• Understanding of eCommerce SEO and Marketplace Search Optimization.
• Strong knowledge of Conversion Rate Optimization (CRO).
• Experience with Google Search Console and Google Analytics.
• Ability to analyze product performance and marketplace data.
• Strong understanding of customer search behavior and buying intent.
• Knowledge of competitor research and market analysis.
• Strong leadership and team management skills.
• Ability to create strategies and achieve measurable growth targets.
• Excellent communication and problem-solving skills.