Job Summary
We’re on the lookout for a creative and driven Digital Marketing Executive to join our dynamic team. In this role, you'll be the voice of our brand across social platforms, crafting compelling content, and building meaningful connections with our audience. If you’re someone who thrives in the fast-paced world of digital media and has a knack for creating buzz, we’d love to meet you.
Role and Responsibilities:
- Strategy & Implementation: Design and execute an innovative social media strategy aligned with business goals.
- Content Development: Create, curate, and oversee compelling content (copy, visuals, and video) that connects with our audience and brings our brand story to life.
- Performance Analysis: Track, evaluate, and report on social media metrics, leveraging insights to refine content and optimize campaigns.
- Community Management: Build and nurture meaningful relationships with followers by engaging thoughtfully, addressing inquiries, and managing online communities.
- Cross-Functional Collaboration: Partner with the Design team to ensure alignment with broader marketing initiatives.
- Trend Monitoring: Stay current with emerging social media trends, tools, and best practices to keep our presence fresh and competitive.
- Campaign Execution: Develop and manage impactful social media campaigns that boost brand awareness, engagement, and customer loyalty
Required Skills
Skills and Qualification:
- Education: Bachelor’s degree in Media Sciences, Marketing, Communications, or a related field.
- Experience: Proven 6 months to 1 year of relevant track record or similar role with a portfolio that showcases your digital prowess.
- Expertise: Deep understanding of social media platforms (Facebook, TikTok, Twitter, Instagram, You Tube, LinkedIn, etc.) and what makes content go viral.
- Communication Skills: Exceptional writing and communication skills with a flair for storytelling.
- Creativity: A creative thinker with a keen eye for design and content aesthetics.
- Tools Proficiency: Hands-on experience with social media management tools and basic design & editing skills (e.g., Canva, Capcut).
- Team Player: Ability to work both independently and as part of a collaborative team
Market Competitive Salary
Location: Gulshan-e-Iqbal 13D-1, Karachi
Timings: 9:30 AM to 6:00 PM (Mon-Fri)