Digital Marketing Executive

Job Summary

Role and Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), TikTok, and other relevant platforms.
• Manage e-commerce performance marketing, including product ads, catalog campaigns, and conversion optimization.
• Develop and implement social media marketing strategies to increase brand awareness, engagement, and sales.
• Monitor, analyze, and report on campaign performance, ROI, and KPIs using tools such as Google Analytics, Meta Business Suite, and other reporting tools.
• Optimize website and landing pages for SEO and conversion rate (CRO) best practices.
• Manage email marketing campaigns, customer segmentation, and automation.
• Coordinate with the design and content teams to ensure high-quality creatives and messaging.
• Conduct market research, competitor analysis, and trend monitoring to identify new growth opportunities.
• Manage online promotions, seasonal campaigns, and retail-focused digital initiatives.
• Maintain brand consistency across all digital touchpoints.

Required Skills

Skills and Qualification:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• 2–3 years of proven experience in retail & e-commerce digital marketing across all major platforms.
• Hands-on experience with paid advertising (Google Ads, Facebook/Instagram Ads, TikTok Ads).
• Strong understanding of SEO, SEM, SMM, and performance marketing.
• Must Have Experience with e-commerce platforms such as Daraz, Shopify, WooCommerce, or similar.
• Proficient in Google Analytics, Meta Ads Manager, and other digital reporting tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently as well as in a collaborative team environment.
• Strong time-management skills with the ability to handle multiple projects under tight deadlines.

What We Offer

• Competitive salary package (PKR 70,000 – 80,000) based on experience and skills.
• A fast-paced, growth-oriented work environment.
• Opportunities for career growth and professional development.
• Hands-on exposure to retail and e-commerce campaigns with real business impact.
• Supportive team culture and performance-driven incentives.

How to Apply

• Please send your resumes with Subject Line: “Digital Marketing Executive” to [email protected] or apply on Mansab.

Job Title: Digital Marketing Executive

Job Type: Full-Time

Location: Karachi, Pakistan

Salary Range: PKR 70,000 – 80,000 per month

Company: Bismillah Logistics (Pvt) Ltd. & Aroma 24/7 Pakistan