CRM & Marketing Automation Specialist

Job Summary

Role and Responsibilities:

• Manage and maintain the CRM platform to ensure data accuracy and segmentation.
• Plan, build, and execute marketing automation workflows & Funnels (email, SMS, retargeting).
• Design and schedule email marketing campaigns with personalized content.
• Proven Experience in industry standard CRMs such as Go High Level & Zoho.
• Integrate CRM with various tools and platforms (landing pages, ads, forms, etc.).
• Collaborate with the content, design, and digital marketing teams to support full-funnel marketing efforts.
• Monitor lead nurturing campaigns and support customer retention strategies.
• Ensure GDPR and data privacy compliance in campaign executions.

Required Skills

Skills and Qualification:

• Market Competitive Salary.
• Paid Leaves
• Annual Increments
• Medical Insurance (upon certain criteria)
• Performance-based bonuses
• Trainings
• Collaborative & Friendly environment
• Experience with international clients

Working Hours:

• Monday to Friday: 11:00 AM – 8:00 PM (onsite, includes 1-hour break)

• Saturday: 11:00 AM – 3:00 PM (work from home, includes a 30-minute break)

• Location: Onsite – Karachi (Gulshan-e-Iqbal)