Creative Design & Social Media Executive @ Oztech

Job Summary

Role and Responsibilities:

• Participate in brainstorming creative ideas for marketing & communication across all social media channels.
• Implement and manage social media strategies and campaigns.
• Create and manage all published content (graphics & written), and ensure it aligns with the company’s brand and voice.
• Create creative designs and artwork using Illustrator, Photoshop, Canva, and other AI tools for Social Media posts and other collaterals.
• Schedule and post social media content across the Company's social media channels.
• Collaborate with animator/video editor to create video/animated content.
• Interact with the audience on Social Media, and respond to inquiries or complaints.
• Monitor users' engagement and other metrics as guided periodically
• Stay up-to-date with the latest social media trends and best practices.

Required Skills

SKILLS AND QUALIFICATION:

• Bachelors in Media Sciences, Marketing, or relevant field; or an experience of at least 2 years in the field.
• Proficiency in Canva, Illustrator, and Photoshop.
• Excellent Content Writing Skills.
• Excellent understanding of various social media platforms, their specifications, and audience demographics.
• Familiarity with SEO, keyword research, and Google Analytics to optimize content and monitor traffic and user engagement.
• Familiarity with social media management tools like Hootsuite, Buffer, etc. for scheduling and tracking the performance of posts.
• Familiarity with web design and publishing.
• Ability to brainstorm ideas and help create social media campaigns to increase brand awareness, enhance audience engagement, or drive website traffic.
• Creativity and a keen eye for aesthetics to develop visually compelling content.
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Good organizational and time-management skills.
• Great interpersonal, presentation, and communication skills.