Content Marketer @ Al Khan Business & Digital Commerce

Job Summary

Roles and Responsibilities:

• Develop and execute a content strategy aligned with short-term and long-term marketing goals.
• Create high-quality, original content including:
• Blog posts
• Social media updates
• Website copy
• Email campaigns
• Case studies, whitepapers, and eBooks
• Conduct keyword research and SEO optimization for all content to improve organic reach.
• Collaborate with designers, product teams, and other departments to create multimedia content (e.g., infographics, videos).
• Manage the content calendar to ensure consistent publishing and messaging.
• Monitor content performance using analytics tools (e.g., Google Analytics, HubSpot, SEMrush).
• Adjust strategies based on performance metrics and user feedback.
• Maintain brand voice, tone, and style across all content channels.
• Stay up to date with industry trends, audience behavior, and content marketing best practices.

Required Skills

Skills and Qualification:

• High School Diploma
• 1–3 years of experience in content marketing, copywriting, or digital marketing.
• Strong writing, editing, and proofreading skills with attention to detail.
• Familiarity with SEO principles and tools (e.g., Ahrefs, Yoast).
• Experience with CMS platforms (e.g., WordPress), email marketing tools, and social media scheduling tools.
• Ability to manage multiple projects and meet deadlines.
• Analytical mindset and experience with content performance tracking.
• Understanding of buyer personas and customer journey mapping.
• Basic knowledge of HTML/CSS is a plus.