Job Summary
Job Summary:
The Content & Communications Specialist will be responsible for creating engaging and high-quality content across various platforms, including blogs, social media, and email marketing. This role requires a creative individual who can effectively communicate our brand story and engage our target audience via text-based and visual storytelling, keeping a consistent and strong hold on the strategic needs of marketing campaigns.
Role and Responsibilities:
- Develop and implement a comprehensive and integrated content strategy aligned with our business, marketing, and sales goals.
- Create & execute blog posts, social media content, email campaigns, and content for other marketing channels and platforms, to promote our products and brand.
- Design stunning visual content using Canva and other design tools (proficiency in Adobe Suite is a major plus).
- Develop and execute ads on Meta, TikTok, and Google with a strong understanding of audiences and SEO.
- Analyze content performance as well as ad performance and adapt strategies as needed (Google, Meta, TikTok).
- Collaborate with the marketing team to ensure consistent messaging across all channels.
- Conduct regular research to stay updated on industry trends and audience preferences.
Required Skills
Qualifications, Experience, Skills, Capabilities:
- Bachelor’s degree in business administration, Marketing, Digital Marketing, or Communications.
- 3 years of content creation and marketing experience in the DTC industries.
- Experience with US markets is a major plus.
- Proficiency in Canva is required.
- Proficiency in Adobe Suite is a major plus.
- Extensive knowledge of SEO best practices & tools, and digital marketing trends.
- Strong writing and editing skills.
- Creative thinking and ability to generate innovative content ideas.
- Strong organizational skills and attention to detail.
- Excellent communication and interpersonal skills.
- Portfolio and proven track record of successfully executed digital marketing campaigns is required.
- Open to work in morning/night shifts as per the company’s needs.
- Open to travel whenever required by the company.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, age, marital status, veteran status, or disability status.
Location: Clifton
Full Time: (NIGHT SHIFT)