Assistant Manager/Sr. Coordinator Marketing and Communication @ Ismailia Youth Services (IYS)

Job Summary

The Assistant Manager/Sr. Coordinator Marketing and Communication will lead the development and execution of creative and digital marketing campaigns targeted at schools, students, and parents. This role requires a strong understanding of content creation, and digital platforms to drive brand engagement, promote programs, and strengthen relationships with the school community.

Role and Responsibilities:

Creative Strategy & Content Development

• Develop creative concepts, visual assets, and storytelling content tailored attract parents, Donors and the Community.
• Design marketing collateral including brochures, presentations, banners, emailers, videos, and digital ads.
• Collaborate with internal teams to align messaging with overall brand and school outreach goals.

Digital Marketing Execution

• Plan, execute, and optimize digital campaigns across social media, email marketing, Google Ads, and other online platforms.
• Manage the content calendar specifically focused on school engagement, student recruitment, and events.
• Monitor performance and implement strategies to improve visibility and engagement.

Social Media Management

• Create and publish engaging content on platforms such as Facebook, Instagram, LinkedIn, and YouTube, with a focus on school-related campaigns.
• Monitor social media trends, student/parent and donors’ engagement patterns, and competitor activities.
• Respond to comments and inquiries in a timely and brand-consistent manner.

Event & Campaign Support

• Design promotional materials and digital assets for school outreach events, open houses, and exhibitions.
• Capture photo/video content during events for use in post-event promotions and future campaigns.
• Support hybrid and virtual event marketing through livestreaming and digital engagement tools.

Analytics & Reporting

• Track and report on the performance of digital campaigns, social media, and content engagement.
• Use insights to refine messaging, targeting, and creative output.
• Maintain dashboards to monitor KPIs relevant to school marketing efforts.

Required Skills

Skills and Qualification:

• Master’s degree in Marketing, Digital Media, Design, Mass Communication, or a related field.
• 2–4 years of experience in digital marketing and content creation, preferably in the education sector.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) or similar design tools.
• Strong understanding of social media marketing, paid ads, and strategies.
• Excellent storytelling, writing, and visual design skills.
• Ability to work independently and manage multiple deadlines.
• Basic photography/videography skills are a plus.
• Willing to visit frequently in all campuses.