Amazon PPC Manager @ Esire

Job Summary

Esire is Pakistan's leading international e-commerce company established in 2011. Esire owned and managed multiple e-commerce Brands and is growing day by day. Our workplace has competent individuals with skills and passion for ensuring a win-win culture for both the company and its customers.

About The Role

An Amazon PPC Manager is responsible for implementing Pay-Per-Click media strategies for our Amazon-based brands, coordinating and quickly understanding, managing, and supporting initiatives that will contribute to the goals and success of multiple PPC campaigns.

Responsibilities:

• Manage Amazon PPC advertising across multiple brands/accounts.
• Focus on success: Run PPC campaigns that achieve our brands’ campaign goals of increased visits, sales, and purchase frequency. Types of Campaigns running can be Sponsored Ads, Sponsored Brands, Sponsored Display Ads, Amazon Attribution, VIS (Video-in-Search) Ads.
• Test different types of campaigns to optimize ad-spend efficiency (phrase, broad, exact)
• Troubleshoot advertising issues such as profit loss, low return, and high ACOS.
• Use 3rd party software (Helium10 & Jungle Scout) for product research, keywords analysis, competitor analysis & PPC Advertising suggestions.
• Managing campaign budgets & adjusting bids to optimize the ROI
• Extract negative keywords and monitor keyword bids, account daily and monthly budget caps, impressions, CTR, conversion rate, ACOS, and other important account metrics.
• Create & manage listings on Amazon with proper SEO, Images & A+ content (A/B Split Testing)
• Coordinate with supply chain and management to ensure marketing efforts are aligned
• Communication to team and management on project development, timelines, and results.

Required Skills

Skills & Requirement:

• Proven 2+ years of experience in Amazon PPC Management.
• Skilled in Amazon SEO and knowledge of digital marketing concepts and trends.
• Demonstrate the ability to work independently with minimum supervision.

Benefits:

• Career Growth & Development opportunity.
• Excellent working environment.
• Performance-based Bonus*
• Health Insurance with Family*

* Term based